It's not often I use that word. It certainly applied to the introduction of the MaxTrax, and it absolutely applies to this product (displayed by Kelsey Huber) being debuted at the Overland Expo. More about it soon, but it's going to have a massive impact on the practice of vehicle recovery. 

The 7P Recovery Ring is actually a winch pulley (or snatch block) with zero moving parts. The soft shackle simply slides slowly around inside the opening as the winch line is pulled across the pulley. Surprisingly, there is minimal heat buildup—in testing the Recovery Ring successfully extracted seriously stuck military trucks with no issues. Note the MBS (minimum breaking strength), an astounding 40,465 pounds.

Video to follow . . .